There are hundreds of factors that Google uses to determine the search engine ranking of a website. 72- Domain reliability: Many SEO professionals believe that “TrustRank” is an extremely important ranking factor. There are hundreds of ranking factors Google’s algorithm considers in response to searches, and they are constantly updating and refining their process. indexing and the technical basics that have to be met before a site can rank,” says Moz Search Scientist, Dr. July 18, 2015 Panda 4. Moz’s guide on the topic; Google’s own interactive graphic; Now, back to. Just released: 2017 Local Search Ranking Factors survey results After taking a year off, latest version of survey again features educated opinions from almost. " Via Moz’s 2013 Search Ranking Factors $100 says that if we could get more comprehensive brand mention data, this correlation would start to look a lot like links 11. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Diversity of inbound links as a ranking factor in pack results moved up 22 spots from last year, and even in competitive markets, it rose 10 spots to #14. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. March 2016: Google Senior Search Quality Strategist Andrey Lipattsev confirms that content and links are the first and second greatest ranking factors. This study is based on the first 20 organic results for every MozCast keyword (10,000 keywords), on both desktop and mobile, from a suburban location in the USA. March 23, 2017 at 8:13 am PST By Jennifer Slegg. It's Safer. In this equation, x is the time it takes your page to load (in seconds) and the result, y is approximately the percent of pages that your page is faster than. 4% of top-ranking pages don’t have a title tag. The raw counts of Google+ shares, Tweets associated with the URL, and Facebook likes and shares were the. Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. domains. Moz Domain Authority was created as a way for a website owner to measure how likely their website is to rank on the SERPs on a scale of 1 to 100. This human-edited directory of websites launched June 5, 1998 and closed March 17, 2017. Organic click-through-rate (also known as “Organic CTR”), is the percentage of searchers that click on a search engine result. Check to see if your business was already added to the GBP listing. Behavioral Factors. MozRank is SEOmoz's general, logarithmically scaled 10-point measure of global link authority or popularity. Domain Authority is a metric developed by Moz (well-known SEO software company) that scores a website based largely on the quality and number of that website’s inbound links. Of course, we know that this aggregation of opinion is likely missing out on many factors and may over or under. The Number of Linking Root Domains: The number of referring domains is one of the major important factors in Google ranking. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google and other search engines consider website speed as one of the ranking factors because it directly impacts user experience. One of the main points of my presentation. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping you. User Satisfaction ("Last Click"): the holy grail of SEO, and, ultimately, the experience Google strives to deliver in its search results. With the rapid increase in the number of websites, search. com. Image optimization. The first step in building the dataset is selecting a list of keyword queries. MozBar – Perhaps the best among free tools offered by Moz, MozBar is a Google Chrome extension that offers you a glimpse into any site’s Page Authority (PA) and Domain Authority (DA), both crucial metrics, on a regular basis. 1. Quality of content. 328 and 0. We’ll also look at niche verticals in SEO and toxic SEO tactics to. Since this list of queries determines the composition of the dataset, it is important to ensure that a wide variety of subjects and query types are included. Of note in 2017 is that Google’s 2015 Possum update appeared to cause local finder. This is the latest in. Today I'm founder of SparkToro and author of Lost and Founder. 7K. Does dwell time make sense as a ranking factor? Kind of. Remember, quality beats quantity every time. Set the target URL to the page you want to rank higher. At a later date, on January 11, 2016, Google confirmed that the Panda. Review Factors. This includes building backlinks, acquiring citations and social mentions, and fostering. New page creation. Think about it: If your site’s domain authority is 32 and you get a link from a site with a domain authority of 75, this will contribute to increasing yours. Reviews. 3. Of ten sites, YouTube ranked third for search share with 3. Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority etc. In reality, we don't know how many links Google ignores, but it's good to assume this regardless. Google will ignore or. Next the new Domain Authority incorporates spam detection. It’s a score from 1 – 100, with 100 being the strongest and 1 being the weakest level of authority. There was a recent ‘ phantom update ,’ and SEOs posted observations and changes since the possum and. The more high-quality backlinks you have, the higher your website will rank. 3. “The core essentials in 2021 will remain about the same — every SEO needs to understand the fundamentals of crawling vs. When it comes to digital marketing and SEO, however, there are so many ranking factors and best practices to consider that can be hard to know where to begin. In-depth articles. Keyword in Sub-domain: This is an important Google Ranking Factors as Moz’s 2011 panel agrees that a sub-domain containing the keyword can boost the ranking of a website in SERP. Moz says that search engines use the content of the pages you link, as a relevancy signal. Google may use H1s in place of meta titles, in some rare cases. Local search ranking factors: 1) The components that contribute to the rankings of a local business. Ranking high on Yahoo or Bing will bring visitors to your site, but companies that rank on Google are most likely getting the most. 9K. This panel featured data from large-scale studies performed by SEMrush. Moz released their local search ranking factors study results for 2017. ). Check out what the SEOs at Moz had to say about what to prepare for in 2017. Top 11 Google Ranking SEO Factors. So, generally, more reviews will lead to more rankings and traffic. You can look at unique versus duplicate content. We asked 128 SEO experts about their thoughts on the relative importance of several clusters of ranking factors. Content Quality. Here are some general local SEO ranking factors: Google Business Profile (GMB) for business owners. Thumbs: 58. For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. ” (We explore a more fact-based definition of this later in this post. Branding | Whiteboard Friday. Here's a complete guide to YouTube optimization, ranking factors, search volume, analytics, etc. • New domains may be dampened for a few months to help fight spam. This feature allows Google to rank specific sections of a page (“a passage”) independently. As Danny Sullivan put it, if you consider the Google algorithm as an engine, Panda and Penguin are algorithm changes that were like putting a new part in the engine such as a filter or a fuel pump. Now the quality raters do not have the power to put a penalty on your. 2) Created by David Mihm in 2008, Local Search Ranking Factors is an annual survey of expert local SEOs. Search engine spiders can estimate your site speed fairly accurately based on a page’s code and filesize. DR 0–20: 20 ref. Review Factors. It’s time to start the most critical step in building your website’s Domain Authority. There are likely millions of pages for each search query, so Google has to prioritize the ones that offer quality content and. 9)All Links Are Not Created Equal: 20 Graphics on Google's Valuation of Links. On-page SEO tips for 2022. In a 2016 Q&A, Google representatives revealed that content and links are the top two factors influencing the rankings, and in the 2020 Twitter discussion we’ve already mentioned, John Mueller. Building high authority links is the ultimate way to increase your website’s domain authority. As of 2023, it sits at 8%. The bar moves with just a click of a button. And, until robots become more reliable than humans in almost every way, I think backlinks will remain the most important ranking factor. November 22nd is when SISTRIX's dataset starts to notice the increase, and it was over 50%. It's free to sign up and bid on jobs. Step 3: Navigate to the "Inbound Links" tab. Idea 1: The Google ranking factor “Domain authority” often refers to the idea that Google favors some sites in search results more than others based on how authoritative the site is. Premium ($599/month) — 4500 keywords and up to 50 projects. 1) Age of Site (4) Topical Relevance of Inbound Links to Site (3. Inside Google's Numbers in 2017. g. 25)Analysis: Moz releases 2017 Local Search Ranking Factors survey. ” (We explore a more fact-based definition of this later in this post. (Moz, 2017) 21% of searches lead to more than one click on Google’s results. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine. Google likes fresh publications because users don’t like searching for outdated information. HTTPS as a rankings boost. Domain Authority was launched by Moz shortly after its inception in 2004. Backlinko – Search Results on Google’s Front Page Average 1,890 Words. The results were surprising. The top-ranking page gets the most search traffic only 49% of the time. Metric #1: SERP CTRContent SEO Ranking Factors. The trend line is, of course, an educated guess at best, and many events could change the adoption rate of HTTPS pages. node: A numeric string identifying a node in Amazon's taxonomy (category tree). Consider that with the release of the Local Search Ranking Factors 2017 study, experts have cited that: 5 of the top 20 local pack/finder factors relate to links ; Quality/authority of inbound links to domain was chosen as the #1 local-organic ranking factor. Different rankings signals apply to different queries. Page Experience won’t start playing its full role as part of the search engine’s ranking signals until the end of August. MozBar Location: You can decide if you want the SEO bar at the top or bottom of your screen. Search for jobs related to Search engine ranking factors 2017 moz or hire on the world's largest freelancing marketplace with 22m+ jobs. The score for DA/PA is calculated algorithmically on a scale from 1 to 100. I know this is the Local Search Ranking Factors, and we’re. In Backlinko’s guide to SEO in 2022 , Brian Dean points out that Google’s Quality Rater Guidelines says the creator of the main content plays a role in your ranking. In the fourth quarter of 2021, mobile traffic accounted for 54. ago. 4 percent of global traffic. g. Page load speed, a very small ranking factor, but as Google says a direct one. , cheap airline tickets). Plus it's just a good user experience. Rand Fishkin Founder, CEO, Author at SparkToro. 1. J. The third edition of Ranking Factors is. Instead of thinking of domain authority as a measure of your SEO effort, think. A MozRank of 2 can rank just as easily as a MozRank of 9 depending on the circumstances. Backlinks are the #1 ranking factor in Google. So there’s a lot of truth to that old adage. The Professional's Guide to SEO: The changing landscape of search results. Then, in May 2021, Google launched Core Web Vitals to capture the end-user experience by assessing the following: These and other factors form part of the Page Experience ranking factor. 328 and 0. A few things that made PageRank dramatically. A keyword included in your subdomain can fetch you. Quality is always important when. Google rewrote extremely short titles (those between 1-5 characters long) over 96% of the time. , o. Google Algorithm Updates 2017 December 20, 2017 Maccabees Update. September 11, 2017. SHARES. Personalization Factors. While this doesn't seem like a huge numbers, the articles that qualify can see a significant increase in traffic. They do these studies every two years by survey the smartest local SEOs out there. Creating your Google+ Local page for your local business is your first step to being included in Google's index. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. In 2016, we had a 67% market share for Google, which indicates that Google has taken another 10% of the market from its competitors over the past year. Good discussion about Google+ correlations in this post Google+ is just too damn high. Step 2: Create the listing and name your business profile. Go to the Internal link opportunities tool. Personalization Factors. etc. ; Google’s SEO starter guide, Search Quality Guidelines, and Search Central web. Remember, Google's focus is show the most relevant results to the user. SHARES. Click the “Search” button. ” Although a site’s domain authority and brand presence play important roles, the #1 factor in a page’s ability to rank in Google is the authority of that page. Mobile User Experience; Google announced in 2015 that mobile-friendliness would be incorporated into the ranking algorithm. Using a combined analysis of dozens of sources, including: Ranking factors studies. Backlinks: Links from other. Now the quality raters do not have the power to put a penalty on your website. It’s a local. So these are things where a lot of the posts that you might read, for example, if you were to Google "ideal blog post length" or "ideal publishing frequency" will give you data and information that come from these sources of here's the average length of content of the top 10 results in Google across a 5,000-keyword set, and you can see that. , Google's PageRank). Backlinks: Links from other websites to your website. Quality Content: The most important SEO factor. 7. The survey is based on the aggregated opinions of dozens of local search. domains. Google's mobile-friendly update meant big changes to mobile search rankings and results and officially ushered in the mobile-first era. Download the slides here: Marcus Tober's slides from SMX Advance Seattle: The Periodic Table of Ranking Factors - 2017…A panel at SMX East, “SEO Ranking Factors in 2017: What’s Important and What’s Not,” sought to answer that question. Recent research suggests that “high-quality backlinks account for 30% of your overall page score in Google. But the often-forgotten search engine when it comes to prioritizing your optimization efforts is YouTube. For example, when someone wants to say that “longer content ranks best in Google”, my ranking factors study helps add credibility to that statement: Pro Tip: Turn your findings into visuals. By now, you probably know the basics of crawling, indexing, and ranking. Shortly afterward, Google made mobile page speed a ranking factor so website owners would focus on load times and page speed to enhance the user experience. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). 0' direct website visits are the most important ranking factor. That’s a 32% increase since the 2017 survey. I'm Moz's co-founder (and worked at the company from 2001-2018). Content must provide real value to the user and should incorporate engaging visual content to complement the written content. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). 2. The good news is, you don’t have to be a search engine scholar to rank for valuable terms in search results. An example of this is the query "Jaguar. Page Loading Speed via HTML: Both Google and Bing use page loading speed as a ranking factor. 2. Understand this is a fake metric made by Moz, Google has its own calculation called Hummingbird which sets up these. Moz was the first & remains the most trusted SEO company. Meta titles 51-55 characters in length were rewritten only around 40% of the time. Google Search Central, Google Search’s reviews system and your website. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Giomelakis and Veglis (2016) believe that this interaction metric plays a significant role in organic search results as it measures, single-page visits. So it’s no surprise that Google has been measuring the speed of your site and using that in their ranking algorithms since 2010. Number of “Check-Ins” at location. Research Shows that Google HTTPS Ranking is Real. It is a factor. If there’s another website that you just can’t seem to outrank, their stronger link profile is. 65% of review writers have left negative reviews after experiencing bad or rude customer service, and an additional 28% say their negative reviews result from businesses failing to resolve their complaints at the time of service. Additional Articles on Local SEO. Matt Peters and the Moz Data Science Team measured the correlation between Google +1s and higher rankings. Personalization refers to how well your business, content, and site are maximized for a targeted audience. We are testing whether Facebook shares provide any increase in predictive power beyond these factors. Find the low-hanging keywords (the ones that are on the second and third pages of Google SERP) with high search volume. Moz's Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. 6. 8. In July 2017, Google announced that Page speed was a ranking factor for the mobile search index. Unpaid traffic may originate from different kinds of searches, including image search, video search,. DR 20–40: 603 ref. Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local. Heading use correlates with higher rankings, while there is no evidence that heading themselves are a Google ranking factor. On April 21, 2015, Google rolled out their mobile-friendly. Ranking factors are more complex than ever, and according to the results of a survey conducted by Will Critchlow, most seasoned SEOs could be bested by the flip of a nickel. 71- Contact page : According to the Google guidelines document, they prefer sites with an “appropriate amount and contact information”. Then there's a second school of thought, almost equal to the first school of thought, that says Google's. We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines. Google employees have said many times that clicks data is unreliable and that it’s not a ranking factor. On April 21, 2015, Google rolled out their mobile-friendly. I put this from 3 to 2 and this one from 32 to 31. Backlinks are one of Google’s most important ranking factors. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. To this end, we used the suggested queries from all 22 top-level categories in the Google Adwords tool. Query Matching in the Domain Name. Top 200 Most Statistically Significant Factors for Ranking on Google. Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses. So here are my five best practices. The study consists of two parts: a survey of professional SEOs. February and March popped and crackled with news and analyses about Google ranking factors. GMB-specific features like Google Posts, Google Q&A, and image/video uploads are. A physical location in your city search directories. Locate MozBar and click on the pin icon to pin the MozBar in your browser. This element forms the clickable headline for the search result and is important for user experience, SEO, and social sharing. Moz reports the number of HTTPS results on Google’s first page has risen from 30% to 50% over a period of 9 months. 14K. Your website is a house. If you have some spare time I. 3. Quality Content: The most important SEO factor. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. According to the MozCast Feature Graph, 6% of Google search results contain In-depth articles. December 2017 Updates:. 5) Anchor Text of Inbound Link (4. Expertise, authority, trust, and user experience (e. With billions of searches conducted daily, higher rankings mean greater visibility, leading to increased organic traffic and potential business growth. 4 Comments. During yesterday’s Mobile First session at SMX, Gary Illyes from Google discussed page speed and how it would be incorporated into mobile first. Make sure your contact information matches your WhoIs information. The latter listed social signals as a ranking factor, an assertion that inspired a debate in our article’s comments. But when we pull out, when we go broad, I think that just a few items, in fact just the nine we've got here can basically take you through the majority of what's required to rank in the year ahead. Moz's 2015 Search Engine Ranking Factors presents survey data from over 150 marketing professionals specializing in Search Engine Optimization. 71% of searches. Let’s take a look at some of the most important Google ranking factors so you can learn how to increase your SEO ranking on Google. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. 9/22/2017 Not everything you do on your website affects your Google rankings. A variety of negative outcomes can arise from the presence of duplicate listings, detracting from your local business' ability to rank well and win customers. Did You Know Top SEO Google Ranking Factors In 2017 Albert Taylor Blogger at Independent Published Aug 3, 2017 + Follow A few of the best SEO Analytics. This year's survey allowed for a higher level of response granularity as it allowed contributors to rank all 149 possible factors that could impact search results. Google. 3. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). 1. On-page factors in general can be spammed – that’s why Google added links to the mix. The title tag of a web page is meant to. Keyword Match: Exact keyword. Take into account how many unique domains each of those websites link to; Apply some math and coding magic to calculate “raw” DR scores; Plot these scores on a 0–100 scale (which is dynamic in nature and will “stretch” over time). 1. So these would be like the 5 or 10, or if you're bigger, maybe 50 keywords that you know have image blocks in them, or that you know get lots of image searches, and therefore you're trying to. My presentation, Does Google Still Need Links, looked at the available evidence on how and to what extent Google is using links as a ranking factor in 2017, including the piece of research that I’m sharing here today. Optimize for Mobile. Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future - Whiteboard Friday; 9. However, while Moz is a very comprehensive SEO platform, Semrush still has it beat in terms of the number of features it. Maybe I move up. 3. Find a keyword. If you want to rank for anything that's even remotely competitive, the chances of finding a website ranking without external links is very rare indeed. This is the third core algorithm update of the calendar year. Spam Score is a proprietary Moz metric that looks at a bunch of on-page factors, and those have been incorporated into the new metric, which makes it. Follow. 293. Keep doing what you’re doing. Step 1: Head over to the GMB Page. Search Intent and Content Relevancy. Typically, these factors are either related to the content of a webpage itself (the text, its URL, the titles and headers, etc. The evolution of the search, and the results we all click on, is perhaps the more easily identifiable ways to track changes in Google search. READS. Sixty-three percent of Google’s US organic search traffic originates on mobile, and as of September 2020 the search engine has shifted to mobile-first indexing for all websites. Google Business Profile Factors. Google and other major search engines consider backlinks as “votes of. 4. The importance of Google ranking factors lies in their role in determining a website’s position in search results. If your page isn’t ranking where it should, you can always improve it. Rarely do SEO blogs talk about their own SEO goals when publishing content, but we wanted to share some of our strategies for publishing this guide. Google has repeatedly said that a fast site helps you rank better. The more high-quality backlinks you have, the higher. Backlinks. Google confirmed a Panda Update that was a refresh to the existing Panda algorithm. (Google Transparency Report, 2020). Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority etc. 5. In reality, we don't know how many links Google ignores, but it's good to assume this regardless. We don’t have any special access to the internal workings of Google’s local search algorithm. This helps to prevent an interruption in your service. Check search intent. DR 40–60: 4,212 ref. Create a target list of image SEO opportunities to pursue. According to SEMRush's research 'Ranking Factors 2. Idea 1: The Google ranking factor “Domain authority” often refers to the idea that Google favors some sites in search results more than others based on how authoritative the site is. Thanks to Google’s mobile-first index, you must optimize your website for mobile if you want to boost your rankings. You will always be working to build your domain authority, and the higher it is, the better your chances of ranking well for your most important terms. Pete Meyers. Ahrefs DR is based on the number and quality of. We asked 128 SEO experts about their thoughts on the relative importance of several clusters of ranking factors. It struck fear. ; A study by Authority Hacker that analyzed over 1 million search results and produced some interesting insight into the type of content that ranks. “All the fancy footwork in the world won’t get you anywhere. Pre-RankBrain, it might have been appropriate to assess website page optimization by evaluating all traditional signals (link diversity, content. According to Moz’s 2017 Local Search Ranking Factors report, review signals are believed to account for approximately 13% of how Google decides to display local search results in the “Local Pack” results, the small list of businesses displayed beneath the Maps result in some searches:1) The Owner Sets The Review Stage. Top 11 Google Ranking SEO Factors. Not only will you benefit from a boost in. When a user searches for a specific term and finds irrelevant information, that sends a signal back to Google that the intent is likely mismatched. John Mueller and Matt Cutts have said the below: • Domain Age is not a ranking factor. 4. While the overall SEO Periodic Table gives you an idea of the overarching best practices, the Niches section focuses on the nuances of SEO for three new areas: Local, Publishing and Ecommerce. Only 5. That new engine still makes use of many of the old parts (such as Panda. 21. In fact, it’s the most important competitive ranking factor for local, according to Moz’s 2017 Local Rankings survey. ". By and large, the survey focused on Google local ranking factors to the exclusion of other search engines, given Google’s global dominance outside of China. In short, RankBrain tweaks the algorithm on its own. Pete Meyers from Moz revealed that HTTPs pages on the front page of Google search results could reach 50% by late May/early June 2017. Google makes money off of their paid ads. Originally, Google aimed at a major monthly update, so the first few updates were a combination of algorithm changes and major index refreshes (the so-called "Google Dance"). K takes up way too much space and bandwidth on the free wireless network in. Google rolled out their Mobile-Friendly Update on April 21 to much fanfare. This human-edited directory of websites launched June 5, 1998 and closed March 17, 2017. ”. If your page has a MozRank of 2 and every other competing page has a MozRank of 1, then your page will likely rank higher than all of them. Here are several considerations when. On our day to day at Codedesign we use Moz, SEMRush and Ahrefs but there are several fantastic tools: 1. 15, 2016). Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. Google has the unique QDF (query deserves freshness) algorithm. Google quietly launched an update – now popularly known as the “Quality Update,” though in truth it has no official name. 2. The way your page is optimized has a huge impact on its ability to rank. Amazon) in an effort to better understand search behaviors. With over 200 Google ranking factors, there are a multiplicity of reasons why a site’s Google ranking might suffer an abrupt plunge. Consider that with the release of the Local Search Ranking Factors 2017 study,. E-A-T is not a ranking factor; rather, ranking factors are a way for Google to measure of E-A-T. 1 billion came from Google's advertising business, up from $16 billion a year ago. Moz rank. User experience is key for SEO success and users are increasingly accessing your website via mobile. In terms of importance as a Local Pack/Finder ranking factor, behavioral signals have been in steady decline for three years, dropping from 10% in 2018 down to 7% in 2021. Google My Business has shot up in importance in local pack rankings ever since 2017, taking up more space proportionally as time has gone on, while links, citations, and behavioral signals all saw dips over time. Then, it looks at how Google searchers interact with the new search results. This week for Whiteboard Friday we are taking a look at how to get a video to rank on YouTube. So the higher the domain authority of a website, the higher its ranking in search engines. If your Google rankings dropped overnight, don’t worry, it doesn’t have to be permanent. is run by a machine learning system that helps to rank webpages that it believes to be the best based on a number of ranking factors. It’s content, and links pointing to your site. Domain authority grades your site on a scale of 1-100, with the higher grade often correlating with more. Select “ Video ,” “ Featured video ,” and “ Video carousel . Mobile-Friendly As A Google Ranking. Then, click “ Apply . . we built a correlation with spam factors and found out that Semrush’s AS correlates with common spam factors better than Ahrefs DR and Moz DA. But unlike the Searchmetrics. Image Source. Few years ago Moz ran its annual “Local Search Ranking Factors Study. After all, SEO is mostly about getting that #1 spot, specifically on Google. If your site is too slow to load or slow to interact with, Google is more likely to reduce your rankings, especially when your competitors have fast site speed and great content. In addition, to review quantity, Google also appears to look for specific keywords written into reviews as a ranking factor. Download the report for further analysis and view the numbers in the light of how Google might adjust proximity based on new factors like curbside pickup and local delivery.